Written and unwritten rules in catalog printing
There are rules in catalog designs that should be followed.
These rules are the foundation of what and what not to be done
as you go about these prints. Like some rules, they can also be
bended or broken depending upon the need and the process that it
is being done. It is important therefore to know first why these
rules are being done to be able to have a firm stand on why they
should be broken. The main objective of rules is to give
guidelines because these were effective ones for those who have
been there already. Better to see if they will first before
dumping them as ineffective.
Order forms are a must in catalogs. Before the internet became
famous, mailing was the only option that people have for
submitting their orders. The basic form used is the easy to fill
type and with an attached envelope. This gives people a little
convenience in the hassles of mailing order forms. With the
development of other means of communication like fax machines
and the internet, this mailing method is being reconsidered by
the companies and businesses. There may still be others that do
not have the convenience of modern technologies to work for them
so it is better to think first before eliminating these order
forms. Not using order forms can mean less expenses as the extra
sheets and most especially the envelopes are the ones that make
them that expensive. It is best to consider first the
possibility that the readers may still have the need for these
forms before totally eliminating them from the catalogs.
Consistent layouts work best. If you want to create a stable and
effective image, then consistency is the key to that. This ways
people would recognize the company instantly from the logos or
designs that it uses. But if every layout and design remains the
same, there is always the inclination for the readers to become
bored with the same things that they see all the time. Adding
creative and updating designs into these catalogs but not
actually removing the essence that it consistently represents
can do keep the peoples