Create a Web Site That Builds Trust
If someone doesn't know you personally, will they trust you
enough to do business with you just by visiting your web site?
Most people view organizations - and web sites - they don't know
with great skepticism. Given all the identity theft and viruses
running around, people are understandably cautious and somewhat
skeptical when they go to a new web site.
What can you do?
Here are four tips on how to create a web site that builds trust:
1. Provide your contact information
You visitor wants to know that there is a real person somewhere
behind your web site. Ideally, put a real person's name, full
postal address, e-mail, and telephone number. Some of your
visitors will want to communicate with you. Make it easy for
them to do so.
2. Post testimonials
You say: "Our web site is the greatest".
Your customer says: