Paper talk in printing
A small factor but otherwise needs some consideration in
printing is choosing the kind of paper your print job would be
printed on. A few designers do not give much thought about this
issue. Some may have techniques so that the color in whatever
paper printed on would not affect the prints. Some just do not
give a damn about it as long as they have done their work. Let
their clients worry about it later on.
The first is opacity. This refers to how much you can see
through the paper. You would not want your prints put in a paper
so transparent you can actually what is on the next page. And
think about the readers. Although reading your prints would be a
challenging experience, many would not be too happy straining
their eyes to read your texts.
Second is thickness. This is how thick the paper is. Judging the
thickness from how much the paper weight is fallacious. Light
papers can weight as much or even more than the heavy ones. If
you want your printing to appear that they consist of more pages
than they actually do, use thick papers. Have you ever seen
postcards printed on thin papers? Then thick, it is.
Brightness is the third. Paper can be like mirrors that reflect
light thus bringing more life into your prints but oftentimes
can be a source of sore eyes. Coated stocks reflect more light
than uncoated stocks. You should know when and when not to use
bright papers for your printing jobs. You would not want to
require your readers to wear sunglasses when reading your work.
Lastly is the strength. Exactly how strong and durable your
paper is? Is it strong enough to hold up to people browsing them
again and again? Or do they show signs crease and breakage the
instant you try to scan it? Knowing how strong your paper is to
endure having to go through many scanning hands is definitely a
plus factor. Printing jobs are something you may want to
preserve as a reference or as a trophy of your once-career as a
writer. Or just something you can show your great-great
grandchild in the future.
Choosing the perfect paper for your printing needs can assure
you of having the perfect result. This can be expensive but
thinking about the result it can give you can make up for that.
Choose your paper stock and choose wisely. Remember your readers
of today and your future grandchildren.
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