Make your site grow with the times
How do you ensure the continuous flow of sales and other
positive aspects that your site gives you? Go on with your usual
distribution and promotion of your print ads. As with these
prints, your site should be updated in order to have people
coming back for recent information. It would be a waste of time
and a disappointment for them to go to your site to see the
latest and get the read the same things that they have read like
one or two years ago. If your site is like this, you have just
signed an invisible termination of contract of a useful and
worthy site.
Update your site from time to time. Give your readers the latest
and not the latest some years back. Having readers read outdated
information will not win you any points. There is also a
possibility that these people would never try to visit your site
again after getting that impression. From the time you started
your site, you should have been aware of the responsibility that
comes with it. Sites are cheaper than any reading materials that
you need to send on a time basis. Think about it, cost-effective
and very accessible. Give the readers what they need and update
your site.
Put reference section where you can note things like the recent
changes you have made in your site. This lets people know that
your site is being maintained. Nothing like a good reminder
every now and then for people who are too status-conscious.
Remove outdated pages but make them still accessible for those
who may need to go back to old information. This information not
only becomes little of use also can be confusing. Removing them
often would be wiser than having them pile up and taking so much
of your site space and making you pay much more. Why continue to
confuse and anger the people by giving them this information
when you can give them far better things than that?
Check the search engines constantly if your site is still as
accessible as before. Check also if people are finding it easy
to search for your site in these engines. There are some search
engines that uses meta tags that holds keywords and description
of your site for easy access. You could try writing a page that
explains your company, what it does; its services and other
resources you offer. Different search engines have different
preferences in the way your sites should be displayed. There are
those who prefer meta tags and those that choose content page.
A site that can change, evolve, and grows is a definite
candidate for the kind of site that people keep coming back for
more.
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