Extreme Web Site Makeover
Does your web site need a facelift?
Does your web site bring in new leads? Does it increase customer
satisfaction or generate additional sales? If not, it may be
time for a web site makeover. Below are a few key questions to
consider before you redesign your web site.
Is your web site professional and appealing? Your web site is
your business tool. It introduces your business to millions of
potential customers all over the world. A professionally
designed web site is a critical part of your online marketing
strategy. It is often the first interaction many customers will
have with your business. With the right design and content, your
customers will perceive you to be the expert in your field,
giving you the competitive advantage you need.
Does your site have ecommerce capabilities? If you are selling a
product or service, make sure you have ecommerce capabilities on
your site. This will give your business added professionalism by
providing flexible payment options for your customers and your
vendors. There are several services online that provide credit
card and check payment services, making it easy for any web site
to accept electronic payments online.
Do customers come first? Once current and potential customers
arrive at your site, they should always find what they are
looking for. From directions and manuals to products and service
descriptions, make sure your site has the information your
customers need. In addition, take the time to ask you customers
what they would like to see on your web site. Their answers may
surprise you.
What is the call-to-action? What, exactly, do you want your
customers to do when they visit your site? Do you make it clear
to them how to place an order, how to request additional
information or how to sign up for your newsletter? Before you
redesign your site, determine how you would define a successful
visit for your new and existing customers.
What is your competitive advantage? Before you start your
advertising campaign, research your competitor's web sites and
promotions to find out what they are offering. Once you have
sized up the competition, determine what your competitive
advantage will be.
Do you have lower prices or better customer service? Is your
location more convenient or do you have a unique niche that no
one else is targeting? By understanding your competitive
advantage you will be able to create marketing information and
materials that have an impact on the customer's decision to
conduct business with you.