Why choose a professional web designer?
It seems that almost every Tom Dick and Harry do web design in
one form or another. Everyone seems to know a friends' brother's
son who can build websites for real cheap. Why choose to pay the
sometimes high fees that web designers charge?
There's a right way to build websites and there's a wrong way
to build them.
There are a number of considerations when building a website.
The first is that the website being created is search engine
friendly. I've seen some websites built in such a way that
search engines couldn't see more than the home page. This
results in a fraction of the traffic potential that would
otherwise result for the website.
Professional or Mickey Mouse?
A poorly designed website reflects on the business that it is
attached to. When your prospects visit a website that is poorly
created, they will tend to project that first impression onto
the rest of the services that your company has to offer. This
can affect everything from how often you close sales to how much
you can charge a client. In other words, it hurts your bottom
line.
Anyone can create a simple web page. How many people can create
a professional image?
What kind of recourse do you have?
If a high school kid is creating your website and something goes
wrong or you spend months waiting for it only to find out you
wouldn't want to use it anyway what can you do about it? When
you choose a professional web design firm that can provide you
with a list of satisfied customers, you can at least look to a
track record you can count on.
You get what you pay for
If you pay someone to build a simple website for you that ends
up turning customers off, how much has that website really cost
you? Getting a professional looking website may be more costly
up front but it will pay for itself many times over in the long
run.
Communicate a consistent Business Image
By having your website created by a professional and having the
content of that website written by a good business writer, you
can have a powerful ally towards increase business sales and
customer satisfaction. Choosing the right professional website
designer can go a long way towards helping you achieve your
business goals.