Website Template usage, beyond what you already know.

When it comes to search engine ranking "cute won't cut it". While search engines can generate a mind staggering volume of traffic what they feed off specifically is content. Search engines utilize software known as crawlers or spiders. Unfortunately spiders are blind to web design they do not index images or flash animation. Essentially a spider will visit your website peruse your content and report back to the search engine. Based on the creepy little crawler findings your site achieves a ranking. The higher the ranking, the more visible your site becomes and a greater number potential customers using search engines will be more likely to find you. Needless to say our goal is to achieve the best possible ranking. So given that beauty is only skin deep and content is king, "Why would you spend thousands of dollars to hire a professional web designer?" What's worse; drive yourself crazy looking for original concepts, matching appropriate color schemes etc, etc, etc