To Build or Not to Build: A Website Cost Analysis
Not having a website for your business cost you more than
having one built by a web designer. In every sector of business,
there is a competitor that has a website. It may not be flashy
or very good, but if they have a website and you do not you
loose. A website brings a degree of professionalism to a
business in a way that nothing else is able to. A website
enables you to charge higher prices thus increasing profits
because of the professionalism presented. Without a website you
must incur the added cost of extra sales force. The money made
by having a website for your business will always out way the
cost of having a website built by a professional web designer.
The business lost to competitors is one of the largest expenses
of not having a website. Customers like having 24 hour access to
a company. It makes them feel more informed and more secure
about their business decisions. Your competitors with websites
are stealing customer after customer from you, and doing it for
a very low cost. In order to stay competitive your company must
reach more customers for less money than your competition. A
website is a must have to stop losing money to people who are in
the same industry.
What is the difference between a large law firm and a one person
ambulance chaser? Professionalism. The large law firm usually
has large libraries, a large staff and large everything. The
aura of professionalism makes people willing to pay more to the
large firm. A website gives the ambulance chaser the ability to
present the image of a large, professional firm. A professional
website can make the difference between people choosing your
business or going with your competitors. Thus, even the
ambulance chaser, can obtain just as many customers because of a
professional website. The lost revenues that an unprofessional
looking company has because of their image are a good example of
why it cost more not to have a website than is does to build one.
Every business has to make sales to stay in business. There is
nothing new about that. The new twist on business is the fact
that a website is virtually a 24 hour sales force. It does not
sleep, eat, drink, take a nap, or a vacation. It is a machine
that can inform current customers and attract new customers. A
website can dramatically cut down on customer service cost. The
added cost of staffing to make up for what a website could have
easily done makes up for the cost of having a site built. How
much money could your business save on staffing?
A professionally designed, built, and maintained website is well
worth the money spent on the investment. Some of the expenses
that a business normally runs into can be reduced by a website.
Everyday that a business owner waits to contact a web designer
is a day spent wasting money and losing ground to competitors
that are unafraid to make the investment. Get your business on
the web today.