Photo-spangled designs
Photos into design is like putting life into it. Without
photos, the design would appear bland and boring to those who
are seeing them. People, having short attention span, gets bored
easily. It is when they see something interesting that their
attention first is caught. Curiosity will follow. Then the need
to satisfy them eventually followed suit. A successful design
would mean giving the people what they needed and making them
want to go back for more in the future.
What is the importance of photos in a design? The obvious reason
is that it draws attention. These are the first things that
people see whether they are looking intentionally or
unintentionally. In photos, the colored ones have the strongest
pull over the black and white ones. Some of the cases though can
have this reversed, depending on ambiance that the readers see
the photos.
Photos give credibility. This fact is seen clearly in the
advertisements of products. Portraying people enjoying one
product or others choosing a certain brand over another can
convince people. The readers seeing these photos would then
imagine that maybe that is the result of the product being
endorsed. Notice that most advertisements feature photos
focusing on the positive light. There are also some using photos
that contradict what they are trying to say. This type can be
appreciated by those readers who are more into ironies. Both
ways, the presentation tends to add credibility as compared to
those that do not use photo.
Memorization is easier with photos. Associating things or events
with photos are what most people do. Photos are easily stored in
the mind that whenever the opportunity calls for it, that person
would just dig it up in the memory and be able to conjure the
right idea.
Photos tell a story. It can tell various kind of story depending
on the range of the imagination triggered just by looking at
pictures. Creators of these photos can create many ways of
tickling the imagination of the readers. Using colors are
helpful in bringing life and clarity to the photo. Sometimes not
using colors also served its purpose. Color usage can be
effective depending on how the writer or the artist used them in
the photo.
Lastly, photos create a lasting impression. By this, it could
mean a good or a not so good impression. Whatever kind it is, it
helps facts and other things be imprinted in the mind of the
people. When they think of the photo, they would ultimately
think of the product or idea that goes with it.
Adding photos into designs make the extra expenses worth it,
once you think about it. Better try with photos than not having
tried at all.
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