Turn Visitors into Sales
Making a successful online business can be a long and tiresome
adventure. For most new online business's this can just lead to
failure and a website that just isnt making sales despite a high
number of visitors.
One of the most difficult products to sell, is infact Web Design
Services. There are potentially millions of competitors
attempting to gain customers. All trying to gain the upper hand.
The most common mistake a web design company makes, is that they
fill their site full of internet jargon. Most likely resulting
in confusing the potential customer. Many will just go elsewhere
within a matter of seconds.
This raises alot of questions including, does the potential
customer really care if ASP or PHP is used to create the web
site, whether a database is needed, what kind of hosting is
available etc. For most business's that want to adventure into
setting up an online website to sell their goods, they are
simply not interested how it works. They just want the website
and online shop created so they can start selling. How it comes
to be, is not important.
A good way to stop all the confusion is to structure the web
site so that it is user friendly. Use every day words like 'Sell
Online' instead of ecommerce. This way, the potential customer
will understand and is more likely to stay on your site and
explore, with more chance of making the sale.