Powerful Tips for Super Fast Mini Site Profits!
There are many ways to make money from "mini sites". Mini Site
for a general definition usually means a very small site with
only a few pages (3 to 10).
However today I am solely concentrating on selling a "single
product". This can be an ebook, piece of software, a service or
even simply "list building".
**The Most Important Factor!
The main thrust of any highly profitable mini site is in the
planning.
Once this has been achieved "you must see through to the end
your action and marketing plan/system."
I have seen too many times people build sites and products only
to quit without going the whole course.
I have a current client with an excellent ebook of which the
topic has huge demand and his book is only one of two on the
market.
Like he stated; "I have put six months, time, effort and money
into this book, I am not going to quit now".
With a little testing, editing and site marketing, we will have
his book selling 500 to 1000% more copies within a month or so.
So don't get to the 80% point of you work and then quit.
Do a bit more testing, build a better linking campaign, write
that pop-up course, launch that press release, do more research,
get your sales copy professionally written, have your ebook
edited by an expert, get help if you need to.
Plan to Succeed and Succeed by Finishing!
**Your Product - Is There Demand?
Simple & quick ways to ascertain if demand for your product or
service is present before taking steps to create it.
1. Use Nichebot (http://www.nichebot.com/) & Word Tracker
(http://www.wordtracker.com) to research your keywords and get
an idea of competition.
2. After choosing your keyword/s, do a search on Google and see
how many "adwords" (right hand side of the screen)
advertisements appear.
Click on these ads to see "exactly what" they are selling. Are
they selling a product the same or similar to yours and at what
price? Set up an excel file and check the same keywords over a
two week period, who's advert stays and who's drops off?
It is best to change your Google 'preferences' to show 100
search findings to examine the ads more easily.
3. Set up your own free Adwords account
(https://adwords.google.com/select/) and see what amounts are
being bid for your given keyword.
The next few tasks also help with the above however it will
help you deicide whether there is an exact need for your own
product.
1. Do a search for your keywords on Overture
(http://www.content.overture.com/d/). Under the top search
result click on "sponsored linking" and then click the "view
bids tool".
This will give you the prices of all bids. In general a higher
price means that there is much competition and demand for that
keyword and product.
Click on a few these links to see exactly what is being sold.
2. Start asking questions on forums associated with your
business and product. Does anyone own similar products, what was
good about the product or bad, improvements that could be made
and so on?
3. Get a survey done.
4. Write a short email course, set-up a website and get traffic
to the site using Adwords. At the end of the course get
subscribers to fill out a survey stating whether they would find
your new product useful and if they would purchase it.
**Product - Service Production
This is part is straight forward really. Being that it's your
own product, you should already know how to produce it or least
some idea.
I will say that if you are writing an ebook, by far the easiest
method is to produce it in Microsoft "word" or similar and then
convert it into "Pdf" using Adobe Acrobat 7.
**Setting Up
Again, setting up your website, domain name, etc can be done
quite easily and inexpensively.
**Testing
You must split test! This simply means to test different parts
of your sales copy, headings, pictures, price that is on your
sales page to achieve the highest sales percentages (website
hits to sales).
At this stage though you have a choice!
You can split test your product by driving clients to your site
using "paid methods" such as Adwords
(https://adwords.google.com/select/).
Or
You can start building traffic to your site and then test with
free traffic.
Or
The best option, do both at the same time!
Let me make this very clear. Testing can and does make & break
many businesses!
Fail to test and your business can under or you could be loosing
$10,000's lost revenue every year. Do not fail to test.
**Marketing Your Mini Site
On of the best ways to market your own product is with an
affiliate program. You can have hundreds if not thousands of
people advertising your product or service all over the net for
free.
Here are several top affiliate services currently on the market:
http://www.clickbank.com http://www.cj.com (Commission
Junction) http://paydotcom.com At this stage we get into the
nuts and bolts of web traffic and marketing however as much of
this is similar for some sites I will cover web traffic methods
in detail in the following section.
**Planning & Your Budget
After completing your research you should plan you whole
business campaign and prepare and research a budget.
What will you do yourself and what will you outsource? Items to
think about are:
Web Design Sales Copy Affiliate Setup Accepting Payments
Download Area (If an online product) Delivery Marketing & Web
Traffic
If you are a small business much of this can be handled by a
staff member to set up or organize. If a solopreneur the same
can be done.
**Sales copy - a word of warning!
If you have no sales copy experience, you will improve with time
spent online.
Even so, although I have many years of experience I still
outsource my major copy writing needs. Copy writing is a highly
acquired skill and while good copy will make you a lot of money,
bad copy will.......
So bottom line. If you have no skill in copy writing, outsource
it.
**That's it! Start you marketing campaign and watch the profits
flood in!