Why Content is King of the Internet
The Internet is not merely a community or merely a new medium
through which the people around this world connect and
communicate with each other, crossing geographical and political
barriers to communicate, trade, interact, entertain and inform,
rather it has reached mammoth proportions and become an empire
on its own. The Internet Empire does not belong to any one
person but it belongs to and is completely ruled over by an
abstract yet concrete idea - content. Content is the king of the
Internet, content is what people are after and content is what
attracts millions of users everyday and night to their computers
to seek information, seek entertainment and friends.
However, there is a major difference between the content we find
in a print medium such as a newspaper or magazine and the
content we expect to find in a dynamic, interactive medium such
as the Internet. To be successful, print magazines cannot simply
transfer what is already written in the pages of their print
magazines and turn them into e-magazines by placing the articles
in an electronic form. For the magazine to be successful on the
Internet, it is necessary to find a different layout for a
medium that is capable of supporting audio and video players.
Content writer should play upon the strengths of the medium,
which are that the Internet can support text-based content, it
supports audio and video players therefore to interest the
viewer to the content available, it is necessary that all three
of these strengths be used to the hilt. The advantages that
Internet holds over the rest of the other communication mediums
should not wasted because of the inability to find a
comprehensive plan that will bind all these faculties together.
For the time being, the Internet is still in its infant stage,
content is still free for the most part and users are
experiencing unlimited opportunities to speak their minds and
express their opinions through blogs where they not only voice
their opinions about world affairs and such but they also have
the chance to showcase their talent. Amateur writers, poets and
musicians are already a sizeable population on the Internet.
There are thousands of sites that are entirely devoted to the
poetry and the talent of innumerable people. In an almost
anarchic way, the Internet allows people to be whatever they
choose, they can play out their dreams of writing and singing
and gaining the appreciation, in some cases, of the users who
are adventurous enough to try out some of this pieces. However,
as corporate and big players are contemplating moving into cyber
territory, they should be forewarned that at this stage, the
content available is still to develop a style of its own, in
such circumstances very few of the users of the Internet would
be willing to pay for content that is provided free of cost
until there is some drastic and radical change in the way it is
presented to them.