Pixel Advertising Explained - The New Way To Advertise
A new form of advertising has exploded on the net recently and
from the coverage it's getting it may be the next biggest thing
since Pay-Per-Click (PPC). This is because it fills a gap in the
market. While PPC, banner ads and pop-up ads reigned as the
cheapest form of online advertising the costs of these campaigns
on a yearly basis could still run into tremendous sums.
Something cheaper than PPC? Let me introduce PIXEL
ADVERTISING.
THE CONCEPT
Introduced as a new concept by Alex Tew, a student at university
in the UK, the Million Dollar Homepage (MDH) was
launched late August 2005. This unique site quickly
captured the media's interest and as a result generated lots of
traffic to the site and where there's traffic, advertising
usually follows.
At $100 for 100 pixels (minimum purchase at MDH) the premise is
that people buy pixels on a web page and insert an image that
links back to their web site. The end result is a web page that
gets good traffic, which drives visitors, which drives sales.
As of mid November 2005 Alex has sold 600,000 of the
1,000,000 pixels he began with, in UNDER THREE MONTHS.
THE DIFFERENCE IN ADVERTISING COST
Where you could be paying $0.10 upwards for PPC advertising at
say 10 clicks a day, this would cost you a minimum of $365 a
year, or a minimum $1800 over five years.
Pixel Ads on the other hand are a single purchase which last for
years. Take, for example, TemplatePixels.com where you can buy
100 pixels for $50. This $50 will get you THREE years
advertising in the premium area on this website.
With a few well placed quality images this form of advertising
could return more visitors to your web site than pay-per-click
for a fraction of the cost.
WHY 100 PIXELS?
A typical pixel ad page contains 1,000,000 pixels. Spaces are
most commonly offered in 10x10 pixel blocks which provides a 100
pixel surface area and generally cost anywhere up to $1 /