Why Should You Use Google Ads on Your Website?
If you are interested in earning income from your website,
should you consider using the Google AdSense program to place
targeted ads on your web pages? When I first considered this
idea, I wasn't sure if it was right for me. You see, I have a
number of websites that promote affiliate links to products and
services in my market. I felt that if I put Google ads on my
pages they would compete with my affiliate sales. Sure, I knew
you got paid when visitors clicked on these ads, but could it be
a significant amount? Eventually, I saw that many other top
marketers were using these ads on their pages. So I decided to
dive in and give it a try, and after a year of using these ads
here is what I can tell you.
The first thing I noticed was the ease of use in using Google
AdSense. Once you have joined the program for free, you can
start creating your ad codes. And the neat thing is, you can
customize the ads to your web pages. You can choose the color of
the ads so that they match the color theme of your pages. You
can choose from many different size ad blocks. For example, they
have 468x60 regular banner size and 120x600 towers. This way,
you can choose the size that is right for your page. Once you
have made your selection, you simply cut and paste the html and
place it where you want on your page, and your part is done!
You can track your ads with 'channels'. Let's say your website
has 10 pages. You can give each page it's own channel so that
when you log in to check your ad stats, you will see how many ad
views and clicks you are getting on each page. This is helpful
because it shows you where your ad revenue is coming from.
I haven't really noticed any competition with my other affiliate
programs! I've realized that Google ads don't compete with my
website, they are an additional income stream. My sales and
sign-ups didn't plummet once I started using the ads. What I
believe now is that a certain percentage of visitors aren't
going to convert into customers, so the ads are simply another
way to generate revenue from visitors who weren't going to be
customers anyway. As long as your own offers are well laid out
on your site, if a visitor is interested in what you have they
will still become a customer.
A good thing about Google ads is that they are 'targeted'. This
means that the ad content normally matches the content of your
site. For example, if your site is about Boston terrier dogs,
you will mostly get ads about Boston terrier dogs, or at least
dogs. I can't explain how they do it, but the ad html you post
on your site picks up the keywords on your pages, and ads are
generated that match the site keywords. This is good because the
ads will match the target market for your website. And since the
ads rotate on their own, it gives you 'fresh' content.
Another bonus is that you are associating with a trusted source
in Google. They are presently the number one search engine,
which means that people know them and trust them. Having their
presence on your website will therefore not lose you credibility.
Yes, but how much can I make, you ask! That depends on how much
traffic your website gets, and the subject matter of your
website. Generally, the more visitors your website gets, the
more clicks you will receive on the ads. Since you get paid per
click, your earnings go up with more clicks. Secondly, the
subject matter of your site plays a large part. Advertisers have
to bid on the keywords for their ads, and the bids generally go
higher if there are more advertisers bidding on the same
keywords. Likewise, subjects that deal with highly profitable
industries, like loans, mortgages, and home business, tend to
get higher bids. The higher the bids, the more you get paid for
click. To sum up, if your website deals with popular subject
matter in a profitable field, and you get steady traffic, you
should do well.
In closing, if you decide to join the Google AdSense program,
make sure you read their terms of service so that you follow all
the rules. They have recently added some extra features to allow
members to earn more, such as paying for referrals and toolbar
downloads. The growth in online advertising keeps getting bigger
and bigger with no signs of stopping. The AdSense program is an
excellent way for you to benefit from this and earn an extra
revenue stream from your website. I highly recommend it!