Website promotion tips for small businesses
People are always wanting to attract more visitors to their
website. We all would like to see more traffic, however what are
the best ways to promote a website, which does not cost an arm
and a leg?
1. Pay per click advertising.
Pay per click advertising is becoming more and more popular with
programs such as Google adwords reporting bigger profits on a
regular basis. This is a way of getting your website on the
first or second pages by you paying an advertising fee. You set
the amount you are happy to pay per click and when somebody
clicks on your ad, you have an extra visitor, however at a cost
to you. It is important to remember not to spend more on the pay
per click advertising than what you are likely to earn etc.
2. Writing articles.
Writing articles such as this one is a good way of promoting
your website. Article websites such as
http://www.ezinearticles.com and http://www.goarticles.com allow
you to submit your articles for free. Other webmasters are able
to use your articles on their website which gives you an extra
backward link as you are able to add you website address at the
bottom of the article. People who are reading the article on the
article websites are also potential visitors.
3. Obtaining backward links.
If you are looking to increase your search engine position it is
a good idea to try to increase the amount of backward links you
have. This is not as easy as it seems as people are not always
happy to add a link on their site to your homepage. It is worth
making a few phone calls or sending a few e-mails and asking the
question, if the person would like to exchange links. It is of
more value to have a link from a website in the same type trade
of your own.
4. Always include your domain address in advertising.
Wherever you advertise it is important to include your website
domain address, and also at the bottom of any e-mails you send.