Keyword Optimization - How To Achieve It

The most important thing you can do for your business and your website is develop relevant keywords that are not too competitive yet generate targeted traffic to your website. It's called keyword optimization. Why is it important? Because Keywords and keyword phrases do a couple of things for you: - With the right keywords, you will attract the viewers most interested in the items or services on your site. - You will rank higher in the search engines for your chosen keywords, saving you thousands of dollars in advertising. It all starts, however, with the best keywords that pertain to your product or services. When selecting keywords you should select 1 perhaps 2 of the most relevant keywords for each page of your site. I suggest using no more than two keywords per page, preferably one. Why? Because search engines strive to deliver the most relevant pages for the search term entered. The more focused your page is for the search term, the more relevant the search engines will find your page. The more keywords you use, the less focused your page becomes. How do you find keywords that your target audience will use? - Think like your readers. Take yourself outside your site for a minute and think about how you would find the products or services you are selling. - Use Overture's Keyword Selector Tool http://inventory.overture.com/d/searchinventory/suggestion/ Type in your most basic keyword and it will show you the variations of the search term and also the count of how many times that term was entered in the search engine. - Think of phrases as opposed to one single word. If you sell clay pots, think of keywords such as painted clay pots, or clay flower pots, large clay pots, buy clay pots. Use descriptive words when brainstorming phrases. - Ask your relatives, kids and friends what they would type in to find your products. You would be amazed at the great ideas that can be generated. For example, I asked a teenager once what he would type in to find shoes online and he said 'nice kicks'. As of this writing, Overture's keyword selector tool showed a count of 12130. Hmmm, never would have thought of it on my own. - Use a thesaurus or Webster