Keyword Optimization - How To Achieve It
The most important thing you can do for your business and your
website is develop relevant keywords that are not too
competitive yet generate targeted traffic to your website.
It's called keyword optimization. Why is it important?
Because Keywords and keyword phrases do a couple of things for
you:
- With the right keywords, you will attract the viewers most
interested in the items or services on your site.
- You will rank higher in the search engines for your chosen
keywords, saving you thousands of dollars in advertising. It all
starts, however, with the best keywords that pertain to your
product or services.
When selecting keywords you should select 1 perhaps 2 of the
most relevant keywords for each page of your site. I suggest
using no more than two keywords per page, preferably one.
Why?
Because search engines strive to deliver the most relevant pages
for the search term entered. The more focused your page is for
the search term, the more relevant the search engines will find
your page. The more keywords you use, the less focused your page
becomes.
How do you find keywords that your target audience will use?
- Think like your readers. Take yourself outside your site for a
minute and think about how you would find the products or
services you are selling.
- Use Overture's Keyword Selector Tool
http://inventory.overture.com/d/searchinventory/suggestion/ Type
in your most basic keyword and it will show you the variations
of the search term and also the count of how many times that
term was entered in the search engine.
- Think of phrases as opposed to one single word. If you sell
clay pots, think of keywords such as painted clay pots, or clay
flower pots, large clay pots, buy clay pots. Use descriptive
words when brainstorming phrases.
- Ask your relatives, kids and friends what they would type in
to find your products. You would be amazed at the great ideas
that can be generated. For example, I asked a teenager once what
he would type in to find shoes online and he said 'nice kicks'.
As of this writing, Overture's keyword selector tool showed a
count of 12130. Hmmm, never would have thought of it on my own.
- Use a thesaurus or Webster