Website Conversion Rate: More Keywords Equals More Sales
Your website conversion rate should concern you. This simply
refers to how many visitors to your website it takes before you
make a sale. It is called conversion because you are
'converting' a casual visitor into a buyer. Website conversion
should concern you because when you can increase the rate at
which your website visitors convert into buyers, you make more
money without increase your costs. Let me explain.
If you get one sale for every one hundred visitors to your sales
page on your website, you effectively have a conversion rate of
one percent. It may be possible for you to make simple changes
to your website that can result in an increased number of sales
conversions.
So if you can get two people to convert to a sale per hundred
instead of only one, you've effectively doubled your sales
without increasing your costs, your traffic or your effort. It's
for this reason that your website conversion rate should be
something you know and are working to improve.
So how can I improve my conversion rate?
Improve your conversions by making changes to the headline of
your website. The very first text that appears on a web page
will most often determine if someone keeps reading or clicks
away. The headline you use should speak to the visitor and make
them want to keep reading to find out what you have to say.
Avoid being cute or witty just to get a laugh. Your objective is
to get them to read more. Do this well and your job is more than
half done. Do it poorly though, and nothing else will help much.
Write with the 'skimmer' in mind
Studies of people using the internet have found that the vast
majority of surfers skim through a document before they decide
to read it. This is a big reason why the headline is important.
You should also write your sales page with sub headings that are
focused on benefits your target visitor will get by using your
product or service.
As your visitor skims your sales page, they will stop to read
what grabs their attention. If enough of the content interests
them, then and only then will they go back to the top of your
web page and start reading from the beginning. People are in a
hurry. They want to know what's in it for them right away. Make
sure your page answers that question clearly and quickly.
Above all, make sure you test everything you do. Don't simply
rely on gut feeling. Too many marketers make that mistake and it
end up costing them a lot of money and lost sales.