Simple steps to making more web sales
Not making sales like you think you should? This article looks
at addressing buyer behaviour and outlines simple steps to
increasing conversion rates.
Today there are a range of e-commerce software packages that
make building online stores easy. Generally they are database
driven and have shopping cart functionality built in. They are
written by programmers and provide the core element of an online
store.
But having a website needs to be more than having just an online
catalogue.
One of the biggest mistakes that most online retailers make is
they do not take into account typical buyer behaviour. The
conversion from real world to online provides many benefits to
the retailer, but present some real challenges for the customer
because their buying decision is made more difficult in an
online environment.
What to I mean? Lets use a client