Promote Your Site with Internet Radio

By Quentin Brown (c) October, 2004 Internet radio is just broadcast quality content being streamed over the internet. That is it, nothing more. There are 2 variations, and both are considered internet radio. One version is live content being streamed in real time based on a time schedule, but in reality that is not really necessary or cost effective for that matter. What I believe to be the next wave of useful marketing tactics using audio on the web, is building a niche internet radio station which will have tremendous marketing and audience building potential. It will be in the broadcaster's best interest to produce killer-archived content and post that regularly to stream on demand for their listeners. This is so easy and cost effective to do, and does not require the live production techniques of traditional radio, nor the high costs and server infrastructure of live feed internet audio streaming. Be aware live streaming can be done through web companies such as www.Shoutcast.com or www.Live365.com, and many other others that have the data centers to multicast audio streams in real time. Internet radio needs only to be great audio content available upon demand online, and I see it as an incredible opportunity for marketers of niche products and services to create to build audience or traffic to their online offerings. The model of radio has been working and profitable for years. The only difference between WABC radio and YourDomain.com is they have an audience (akin to web traffic) and they are pros at producing audience attracting audio content that they broadcast 24 hours a day to a limited area geographically. With your dot com, and on demand radio streaming you can broadcast audience-attracting audio content just as good as theirs, broadcast it on demand to anywhere in the world, and make profits with niches where they can't. Example: Fly fishing radio, Pottery artist