The importance of feedback in improving your sales, site and software.

Customer feedback A while back I received an email from a potential customer suggesting that he liked a piece of membership software that I sell. Over the course of the next few days he sent me numerous emails with suggestions for features that I might want to include in a new update. I was only to happy to get to work on his suggestions after all they could only make for a better product, more customers and a bigger profit. He was also a very experienced web developer with over 10 years experience so to ignore his advice would be foolish. A couple of months down the line and sales soared. His extensive feedback had proved a godsend and showed exactly why feedback is so important. It helped me provide better software and dramatically increased my online sales. Tapping into the knowledge of an experienced web developer will always provide dividends. Even less experienced developers and general visitors can give you valuable advice and a new perspective. Website blind When you build a website you can sometimes get so focused on the site that even after your testing and quality assurance you can overlook errors and typos. Getting an outsider to proof read your copy is always a good idea. Negative feedback Negative feedback should spur you on provided it is constructive rather than abusive. You will always get the guy who cruises round sites just ditching everything in sight. Ignore the abuse and don't be rattled though always take on board feedback provided it is constructive. Use a Poll Although not every visitor will provide you with such as a wealth of feedback as was the case above there are plenty of ways to actively encourage your visitors and they aren