The importance of feedback in improving your sales, site and
software.
Customer feedback A while back I received an email from a
potential customer suggesting that he liked a piece of
membership software that I sell. Over the course of the next few
days he sent me numerous emails with suggestions for features
that I might want to include in a new update. I was only to
happy to get to work on his suggestions after all they could
only make for a better product, more customers and a bigger
profit. He was also a very experienced web developer with over
10 years experience so to ignore his advice would be foolish.
A couple of months down the line and sales soared. His extensive
feedback had proved a godsend and showed exactly why feedback is
so important. It helped me provide better software and
dramatically increased my online sales. Tapping into the
knowledge of an experienced web developer will always provide
dividends. Even less experienced developers and general visitors
can give you valuable advice and a new perspective.
Website blind When you build a website you can sometimes get so
focused on the site that even after your testing and quality
assurance you can overlook errors and typos. Getting an outsider
to proof read your copy is always a good idea.
Negative feedback Negative feedback should spur you on provided
it is constructive rather than abusive. You will always get the
guy who cruises round sites just ditching everything in sight.
Ignore the abuse and don't be rattled though always take on
board feedback provided it is constructive.
Use a Poll Although not every visitor will provide you with such
as a wealth of feedback as was the case above there are plenty
of ways to actively encourage your visitors and they aren