Six points you got to keep in mind before exchanging links

Link exchanges have become quite famous over the years and have become synonymous with search engine optimization. But not many of us actually understand the truth behind link exchanges and how they actually work. Given below are six important points that you got to keep in mind while exchanging links. Important Points to keep in mind while exchanging links 1.) Check the page rank of the webpage on which your link is placed Page rank is synonymous with individual web-pages and do not apply to the entire website. So make sure that your links are placed on web-pages having a good page rank. Placing links on a web-page that has a page rank of