The Reality of Successful Web Site Today
For a number of reasons, the analysis of customers' feedback is
too often given little attention. Still, people who ignore
research are as dangerous as generals who ignore decodes of
enemy signals (c) David Ogilvy. It's an inexcusable omission for
those, who strive for having a successful web site. There are
dozens of ways to receive feedback and unlimited ideas for your
customer service improvement in it. But you can't afford phone
everybody from your CRM list or correspond with each customer
via email or regular mail. It will flatter them but bother you.
Fortunately there is such a magic tool as web-based forms, which
allow site owners to automate the process and to use the
received data in your analysis; the analysis, aimed at your web
site usability optimizing.
What actually stands behind "web forms"? The obvious advantages
are:
You have no limits in your custom web form creation. You can use
any configuration, any number of interactivity forms: a simple,
yet good marketing tool to receive the overall feedback from
your customers. You can build one-page, multi-page and pop-up
forms.
You provide additional contact channels to your visitors. You
back up your promise of individual approach by open contacts
demonstration. It's not a redundancy, it's an additional prove
of your care about customers.
You make them stay at your web site. You can configure your web
forms so that users will never leave your site. For instance, a
user submits the form, which is processed. You are emailed the
results and the user is instantly redirected to a page of your
choosing, etc.
You can carry out as many online surveys as you want. Place at
your site the link like this: "Take part in our online survey!"
Explain them, that their opinion is highly appreciated and is
indeed the first driving force of your work. They can't help
taking advantage of expressing their thoughts. You, in your
turn, will learn them inside out, learn more about their
preferences, their critics and thereby use their feedback to
optimize your approach to cooperating with them.
You need no special programming skills to install web forms
creation program. Most web form software is normally realized on
PHP/MySQL technology and can be easily added into any web site.
You have multi-functional tool: web forms are meant for
marketers, HR managers, customer support; in general, to those,
who are looking to perform surveys and analyze the results
quickly and efficiently. With all its advantages and benefits,
web forms building software allows budget-minded site owners to
create eye-catching and graphically oriented surveys and gather
the precious information for your business strategy optimizing
without having to shell out tens of thousands of dollars. Web
forms are the tools that reduce the budget without sacrificing
the level of professionalism involved. You maximize returns and
obtain reliable data for providing better service to your
customers. Sometimes when you want to make greater profit, you
don't need to earn more money; you might just need to spend it
reasonably and the results will exceed your expectations.