Developing Tutorial Courses for Autoresponder Delivery
Developing tutorial courses to offer at your web site is an
excellent way to promote yourself, business and your web site.
A good tutorial is one that is unique in some respect and must
contain valuable information or your reader/s will unsubscribe.
There are thousands of tutorials on how to create an ezine,
email marketing etc so brainstorm for something unique that
represents your site, your product, or a specific skill you can
teach people.
Always keep in mind that the aim of any tutorial course, first
and foremost, should always be to teach, inform and provide
quality information of interest for your target audience through
the sharing of your knowledge on the subjects you are familiar
with.
These courses *can* be invaluable for pre-selling your readers
on your products if they are done right...
Developing your course
Decide on a subject then create your lesson plan.
Begin by making a list of topics and then depending on the
number of topics separate each into an individual course lesson.
For example: five topics will become five lessons, ten topics
ten lessons and so on.
Follow the same format for each of your lessons.
In the first lesson outline the course contents and what they
can hope to learn during the course of the lessons.
Give each lesson a number.
Each lesson should have a title.
Follow with the actual lesson.
Throughout your course you can refer to your product/s and how
it can help them solve a problem within the context of the topic
under discussion. Never however, use your course for the blatant
advertising of your products and services or it will be a quick
click on the unsubcribe button.
At the end of each lesson give highlights of what to expect in
the next lesson. Keep it interesting so subscribers will look
forward to the arrival of the next installment.
Once you have completed your written course the next step is to
sign up for a follow-up autoresponder capable of delivering your
lessons at pre-determined intervals. This can be every day, or
perhaps every second day for as many days required.
Autoresponders are available from
http://getresponse.com (free)
http://aweber.com
Follow the instructions given when you sign up. Do a trial test
to ensure that the delivery options are set correctly.
Next place your course information on your web site with your
course description and the mailto: link to your autoresponder.
After mastering this type of autoresponder course consider
providing workshops via email or...
Self-learning training courses delivered via email.
These courses are structured the same way as offline
correspondence courses and tend to do well year in and year out
as the market for the course information always constantly
replenishes itself.
Self-learning training courses require structured lesson plans,
a course outline and set objectives for the knowledge the
student can expect to gain from the course. Often this type of
course includes a self-knowledge quiz at the end of each lesson
for self-evaluation purposes by the student of how well they
have understood of the current lessons content.
Popular topics include
Business and money making courses Public Speaking courses
Language courses Salesmanship courses Writing courses Interior
Decorating courses Inspiration and self-improvement courses
Computer Programming Stress Management courses Massage courses
Astrology courses
"How to"...Just about anything that can be adapted for delivery
via autoresponder that will provide people with the information
and knowledge they are seeking.
Develop a prospectus for interested students to download (PDF
format gives a more professional look) then create a course
outline and sign-up enrollment form page at your web site.
Set your autoresponder to automatically deliver lesson
installments to each of your paying students at weekly or
fortnightly intervals.
Note:
Training courses contain no advertising for products or
services...they are the product. Many "how to" ebooks can be
adapted or broken down into course lessons and presented in this
way providing another source of income or to be sold offline via
direct mail.