Internet Strategies for Success
In this article I would like to share some thought provoking
points that will help you in the development of winning Internet
Strategies for Success. So with that let's jump right in:
1. How to make a your web site a two-way medium between the
site's organization and the visitor. Consider that the web site
may be the first contact between the parties and should be
designed to accomplish specific goals with the first time
visitor. If an immediate effect is not created, the browser will
not stay, let alone return.
2. How will the site specifically address its main goals of
generate leads and sales. The specific ways will vary from site
to site, organization to organization, but knowledge and
development of these goals are crucial. How effective is your
site at compelling the browser to act? ...and how do you enhance
that effectiveness ?
3. A Web site must never be viewed as "completed." It must
always remain current and updated. This is an important method
for demonstrating to the browser that the site is a continuous
resource for their needs. Ultimately, this will drive more
traffic to the site and retain browser usage. There are many
ways to do this, but few effective ones, which vary greatly from
site to site, based on targets, markets, and goals. How will you
create a high return rate on your site?
4. The site should communicate directly to the browser. Your
site visitors may search your entire site, or read two words and
click away. Is every single word on every page of your site
designed to provoke interest, allow interaction, and develop the
relationship?
5. How does your web site demonstrate to a visitor that the
company behind the site has what they need regardless the
mindset of the visitor before entering the site. Each web site
should be created to appeal to its most targeted market segments
and buyers of different interest levels, but at the same time,
it must communicate to every possible visitor directly.
Consider the following:
>Some browser may be ready to act/purchase immediately. >Some
browser may be convinced of the importance of the
product/service but not yet of the company behind it. >Some
browser may seek information on the offered products/services
but are not yet ready to act. >Some may have been referred to
the site but are not yet convinced of the offering. >Some
browser may have been prompted to visit without fully
understanding the spectrum of services. >Some browser may be
just looking for answers to their problems/questions without any
interest in investment at all. >Not to mention grabbing visitors
who are at the wrong site entirely.
6. Does your web site need to be an interactive experience to
maximize effectiveness? Is your web site an online brochure when
it should be much more?
7. The site should demonstrate how the company has solved
problems similar to those of the visitor's. Complete with
testimonials and case examples, the company can demonstrate that
they:
>Understand the needs of the browser. >Have solved problems
similar to the browser's with great success. >Provide the
browser with real examples of success.
8. How does your site convince beyond any doubt that your
company is their absolute best choice?
WebTech Center provides competitive analysis of the Internet
presence and marketing techniques of your competitors, and from
that, develops the exact strategies you need to be using to
place yourself ahead.