Do You Know What Your Website Visitors Are REALLY Looking For?
Through the last few years I've tried many solutions to a
nagging problem... how to let visitors easily search through my
website. Each time I'd try a new service, script or software
program I'd run into a problem. Either the searching was too
slow, the search engine results were lousy or it just plain
didn't work.
After lots of trial and error, I finally found a site search
tool that is head and shoulders above all others. Actually, it
is more than that. It can be used as a powerful marketing tool
as well. I now know "exactly" what my website visitors are
looking for and can present my own solutions to them in a unique
manner.
o First, the tool:
I'd like to invite you to try the new search tool at my home
page... http://www.bizweb2000.com - what you'll find is a slick,
independently hosted search solution for corporations, small
businesses, and individual web developers... Atomz.
With Atomz, absolutely anyone can quickly and easily add a
powerful search engine to any site, and the service is free for
sites with less than 500 pages.
I got my own Atomz search engine 100% up and running in less
than an hour. And while I still have a little "tweaking" to do,
the engine up at my site now is FAR better than every solution I
tried in the past. I spent zero dollars and almost zero time
getting it working.
Actually, to put the Atomz engine at your site, there's nothing
to do but fill out a few forms, decide what areas you want your
visitors to be able to search through and turn Atomz loose to
index your pages. In seconds it spits out html code for you. You
paste the code into any page you want a search form on, then
upload the page to your site. Bingo. Done.
You now have a powerful search engine on your site and your
visitors will love you for it! What's nice is that there are no
annoying ad banners shown with your search results, just a small
"Powered by Atomz.com" graphic.
But there's really much more to Atomz than this. It holds a
unique marketing value for savvy web marketers...
o The Atomz fun starts...
As your visitors search your site, Atomz logs what they enter
and then creates reports for you by day, week, and month. These
reports tell you what visitors are looking for at your site. You
can use this information to improve your site or to control the
search results for your visitors.
Here's an example... The top 15 searches at my site this week
were:
search engines marketing plan goto jeeves jim daniels make money
direct email domain registration advertising affiliate program
ebusiness free publicity marketing shania twain classified
So what does this report tell me? Well for starters, the first
few search words show me that my articles on search engines and
marketing maintenance have brought lots of visitors to my site.
That's still something that lots of web marketers are interested
in learning about so I'll write more about my experiences in
those areas.
Next, many of the terms searched on were exact matches to the
keywords I bid on at goto.com. Specifically, "make money" and
"direct email" are keywords I just increased my bids on at goto.
It was nice to see those efforts bring immediate visitors. It's
also great to give these surfers a quick search tool so that can
find exactly what they're looking for at my site as soon as they
arrive.
Next, the searches on domain registration prompted me to move my
report on "how to select and register a domain name for your
business", to the top of that results page. All searches on
domain registration now indirectly lead visitors to my "domain
name wizard" and then onto my domain name registration services.
Hey, this Atomz search tool is a great little marketing tool!
Controlling the search results at your site is a powerful way to
market specific products and services. Atomz realizes this and
offers their "Target Meta Tag", an exclusive Atomz.com search
feature. You simply list words in the "content" part of the
"target meta tag" and the page is promoted to the top of your
search results ranking. You can also use your keywords tag to
influence your Atomz.com Search results.
As I work my way down my first Atomz report, I not only learn
what my visitors are searching for, I learn what my site is
lacking. Over time, these reports will be invaluable to me and
my efforts to help my website visitors and e-newsletter
subscribers who return to my site.
And oh yeah, I learned one more thing from my Atomz reports... I
may need to do a little research on this Shania Twain person. ;-)
To learn more about Atomz and get your own free search engine,
visit http://atomz.com/design