Seven Sure Fire Ways to Scare Your Customers Away
Your visitors are your most important Internet asset. Without
visitors, you don't have buyers, and without buyers you don't
have a business.
But visitors are a fickle beast. Somewhat like a cautious mouse
- always sniffing and nosing about, but at the first sign of
trouble off they scamper.
Your web site could be littered with tiny little signs that are
causing hundreds of visitors a week to simply close their
browser window on you. At the first sign that you are
untrustworthy your visitor will be clicking off elsewhere. This
could be costing you a serious loss of revenue.
1) Hype and Over Sell Don't hype it up Too Much. Always keep to
an appropriate tone, always keep it believable. If it becomes
over-hyped, people will soon dismiss your venture, and there
goes your customer.
2) Avoid mis-typez, spelling errors and sloppy grammar. These
are all potential signs that your product is also shabbily put
together. If you haven't taken the time with your web site,
who's to say that you have taken the time developing your
product?
3) Missing Elements. Missing graphics and dead links give the
impression that you might be going out of business, or that you
don't care. It looks like your site hasn't been maintained