Who Else Wants Coupons To Go Tanning For Free?
Coupons have been around since at least 1894 when Asa Candler, a
drugist, passed out slips of paper for a free glass of his brand
new drink, Coca-Cola. Today, the enlightened consumer knows the
value of using coupons to save money and to enjoy being able to
partake of services that may well have been unobtainable absent
the coupon. With the growth of the Internet, many now seek their
printable coupons from the world wide web.
Savvy Businesses use coupons to attract new customers. Tanning
Salon owners are truly people oriented and fully understand the
need to keep their customer base pleased with high quality
friendly service and a near hospital standard of sanitation in
the salon. They also know they must market their tanning salon
to garner new clientele.
The big question for most business owners is: "Where do I get
the biggest bang for my marketing buck?"
One means to analyze alternatives to ascertain just where the
biggest bang comes from is to cost out the marketing plan for
various media. For the coupons to go tanning for free one might
look at print media such as newspapers, magazines, billboards,
or even at radio and television. For the tanning salon owner,
these usually prove cost prohibitive except in some smaller
local markets.
Direct mail is certainly an option and can be anything from hand
written postcards to exquisite pre-printed cards. E-mail has
proven to be a very profitable means to advertise. For the
latter two, the list is the key to the success of direct mailing
and e-mail. For direct mail, a business owner can develop a list
from their local phone book or pay a hefty fee to a list broker
for a targeted mailing list or do something in-between.
So that we can use an example, please indulge me this, let us
assume that three business owners each have paid for a list,
printing, postage and handling for 1000 coupon postcards and
each business owner's total cost came to $730. The first
business owner's mailing list was a cold mailing list meaning a
bunch of names and addresses to somebody somewhere. The first
business owner received the usual cold-list response rate of
about one-half of one percent which resulted in five brand new
customers. The second business owner had a bit better list and
was able to enjoy the national coupon redemption rate of about
three percent resulting in thirty new customers walking in their
door to redeem their coupons. The third business owner had a
highly targeted mailing list of known local tanners who were
looking for a new salon and they enjoyed a response rate of
thirteen and two-tenths percent resulting in one-hundred and
thirty-two new customers.
Obviously, five new customers is better than none. Thirty new
customers is better than five. And, one-hundred and thirty-two
new customers is better than thirty. Another way to say this is
that the first business received five new customers for a $730
marketing expenditure or paid $146 per customer who walked
through their door to redeem their coupon. The second business
received thirty new customers for a $730 marketing expenditure
or paid $24.33 per customer who walked through their door to
redeem their coupon. The third business received one-hundred and
thirty-two new customers for a $730 marketing expenditure or
paid $5.55 per customer who walked through their door to redeem
their coupon.
With e-mail one can make the same value argument for e-mail
lists as above with one very large additional risk and that is
called SPAM. SPAM can result in e-mail restrictions to shutting
down an entire website.
In the early 1980's the tanning industry was a baby. Now it is a
fully grown mature industry and the answer to the question of
where a salon owner gets the biggest bang for their coupon
marketing buck lies somewhere else than in the same identical
coupons their competition is handing out. While one may well
have a great list, today's consumer recognizes and receives many
coupon offers. In 2000 there were nearly 4.5 billion coupons
circulated in the United States alone. Roughly eighty percent of
those making between $25,000 and $75,000 per year use coupons
some time and folks with these income levels can afford to tan.
Continuing our example above, to the salon owner, is it worth
spending $146 or $24.33 or even $5.55 per customer to distribute
first time tanner coupons that almost every salon gives away or
standard referral coupons or birthday coupons or buy three get
one free UV Free airbrush tanning coupons? It occurred to us
that salon owners and tanners may be better served by making
these tanning industry standard coupons available to everyone
for free off a website.
The tanner enjoys the benefit of the coupon to go tanning for
free. The salon owner enjoys the benefit of not having to spend
hard earned cash to pay for advertising common to most all
tanning salons and the website enjoys a few more hits. That is
called cooperative advertising. Please visit our website soon so
you can enjoy your own coupons to go tanning for free.