In the early days of the World Wide Web, when things were just getting started many geek speak terms were jockeying for position to be the standards for years to come. I used to drive by a California-based company every day that had named itself YKK and think, "What a pity."
Then I think what if the World Wide Web had lost out to the World Wide Subway System (WWSS) or some other less noble term? Then I take it one step further and think, "What if the term search had lost out to seek"? Let's think about this for a moment. Seek is a good word with a nearly identical meaning to search. In fact, in the Oxford American Dictionary (with the torn off cover and publishing info) it states that seek means "