LEARN ABOUT THE LATEST TRENDS IN FRAGRANCE NOW
The biggest trend today in the world of fashion isn't so much
what clothes you are wearing, but rather what--or
who's--fragrance you are wearing. Our noses connect the
subconscious with an onslaught of emotions and thoughts, so be
sure your fragrance works for you instead of against you!
Regardless what the trend is, remember that each one of us has
different body chemistry, so the scent that works for one person
may not necessarily work for you. Although the trend may be
important, keep in mind that finding a scent that works well for
your body chemistry is even more so.
Today's trends in fragrance mainly involve who is behind the
fragrance. Popular singers like Britney Spears and Jennifer
Lopez are currently hocking a variety of perfumes. Although
neither the pop tart nor Jenny from the block has personally
worked in a laboratory to brew her own fragrance, the star power
behind their names is powerful! Also, the fragrance counters
have been filled with fragrances from a variety of fashion
designers. Hot designers today include the ever popular Calvin
Klein and Tommy Hilfiger to the preppy Lacoste and the junior
favorite, Candies. Often, individuals buy fragrances not because
of what is inside the bottle, but whose name is on the bottle or
whose face is behind the advertising campaign.
The current trend on the actual scent of the fragrance tends to
lean towards the fresh, light, and clean smells. Whereas past
years saw the popular perfumes being those with heavy and even
spicy scents, today's trend is completely opposite. Just look at
Clique's signature fragrance, Happy. This perfume has been
around for years, but is now more popular than ever, with the
recent introduction of Happy Heart added to the collection.
Other companies, including rival Lanc