What is link popularity?

The quantity of links in different websites pointing to your sites is called link popularity of your website. The more popular is your site the more links you get from other websites and vice versa.

Why is it so important?

Links from high traffic websites furnish you with constant stream of visitors. Other website marketing efforts i.e. email marketing, might give good influx of visitors while the campaign lasts but the quantity diminishes once the campaign is over. Links are a different story! Once a link is installed, it might start bringing a steady flow of visitors all the time, depending on the website where the link was placed.

Link popularity is also crucial to search engine ranking of your website. Search engines, especially Google, claim that link popularity is one of the key factors that they consider in their search algorithm while indexing a website. What would be the rank of a website in a search result depend on its link popularity in a very big way.

So, how can you conduct an effective link popularity development campaign and build traffic for your website?

Content is the king

Prior to start a link popularity campaign, you should seriously question yourself, what would be the reason for the other sites to post a link pointing to your website? Most high traffic sites are quite picky about putting links, and won