One of the best ways to promote your website is by writing articles that you can post in e-zines, and sites that provide free content to e-zine publishers. This will help you develop credibility and, with time, build a solid customer base. There are a few things to take into account to maximize the effectiveness of this sometimes overlooked marketing technique:

• Your article should be short and to the point. It must act as a free sample that entices your reader to go to your website for more.

• To maximize its effectiveness, you should present it as a tip, a solution to a problem.

• Write in easy to understand