The Hottest Beauty Trend Isn't for Women: It's Skin Care for Men
Not too long ago, it used to be that when a woman brought home
her facial scrub, cleanser, and toner, she could be sure that
the closest her man got to them was reaching over those fancy
jars for his can of shaving cream.
Not any more. In recent years, men have been secretly dipping
into their wives and girlfriends skin care products and liking
the results that they see. So much so that many companies are
developing skincare lines just for men.
And men are flocking to these skin care products in droves.
Statistics reveal that men in the United States are spending
over $4 billion a year on grooming products.
Skin care for men is growing in popularity among ethnic men as
well. Ethnic men spend $88 million on skincare products. There
is no sign of this trend slowing down.
One main difference between skin care for men and women is ease
of use. While women may be willing to go through several steps
in their beauty regimen, men like their regimen to be quick and
easy. One, two, three and they