Mothers of Home Based Business, don't be afraid of marketing
globally.
Before the Internet the thought of marketing a product to a
foreign country, to people who spoke a foreign language was,
well something that small marketers from home didn't contemplate
very much.
Imagine before the Internet how difficult it would be to sell a
Barbie Doll from Kmart to a buyer in Russia, Singapore or
Eastern Europe.
Just to reach a potential customer with your ad is almost
overwhelming when you think about how you'd try to do it.
Then accept payment in that foreign currency and execute the
rest of the transaction.
Fast forward now to the age of the Internet and suddenly
advertising your Barbie doll to a foreign person in a foreign
country who'll be paying in foreign currency can be a mere
formality.
And it's not just restricted to Barbie Dolls. The sky is the
limit.
The main online companies that make all this possible and
incredibly easy and efficient are google, ebay, paypal, and
yahoo. There are other players like clickbank who can also help
if you're dealing in instantly downloadable products.
Between these five are all the resources and tools you need to
target and push your message further than you ever thought
possible.
Internet Marketing in 2005 is all about niche marketing. Finding
a not so crowded niche that you can hone your skills and
interests to make money online and at home is becoming more and
more popular.
What about creating a niche by targeting a foreign market?
All you need is a friend or acquaintance or someone you pay on
an hourly basis who can speak the language you're targeting.
Plus, a computer with an operating system that can read and
write in the targeted language. Once you have these two
criteria, you're most of the way there.
Ebay, yahoo and google make it very easy to go global. For
example within your google PPC account you can create ads in
many languages targeting many keywords.
Set up and ad delivery can be done in minutes. Just think, your
ad can be broadcast to the four quarters of the globe, in a
number of foreign languages - in minutes.
If you're marketing a few select products it's easy to get
things automated to the stage where you'll be able to list items
without the help of the native speaker.
Emails can be directed directly or indirectly to your native
speaker for translation and the whole operation can be
streamlined for maximum efficiency.
Because of email the native speaker doesn't even have to be from
your area.
Once you've picked your target country and product(s) you can do
the usual overture keyword search term to check demand of your
idea in that country.
If things work out it's also quite easy to create a homepage in
the foreign language to further enhance sales. If things don't
work out, then you've lost very little.
The real benefit of targeting foreign buyers is that it allows
you to escape the brutal level of competition for the same
products and prices in the domestic market.
If you can source a good product (good profit margin, not prone
to breakage) and communicate your offer to foreign buyers then
consider this niche marketing option.
The great benefit to mothers of this type of marketing is that
you can try a different form of marketing that you can do
quickly and at minimal cost.