Strategies for Success in the Exciting and Lucrative Home-Based
Business of Jewelry & Gemstones
The business of jewelry is one of the most fun, exciting and
profitable businesses that exist. The demand for jewelry by
consumers is unrelenting and consistently growing. Like any
other business worth pursuing by a new- comer; the jewelry
business requires research, ongoing education, focus and
persistence. Fear not,the rewards for this effort can be
well-worth the investment of time and energy making jewelry one
of the best home-based business opportunities available. Finding
your Niche The world of jewelry is vast and can be overwhelming.
It is imperative that the prospective jewelry entrepreneur
narrow down to a specific area in which to concentrate there
marketing efforts. In other words, you must avoid the temptation
to spread-out in several directions. Rather, you should become
an expert, a specialist. The ideal is to find a niche within a
niche. Stake your claim and mine that pocket deep and hard. For
example, sterling silver cat jewelry ,14 KT. gold Celtic
jewelry, wire -wrapped birthstone jewelry etc. Selecting your
Approach After the budding jewelry entrepeneur has settled on
their niche, they must decide which business model makes the
most sense to them. The following represent five basic
strategies that one might follow: 1. Buy wholesale-sell retail-
Remember, you make your profit by buying well. Any Search Engine
will reveal countless wholesale sources, move steadily forward.
Do your research. Not all wholesalers are equal. In fact, many
so-called wholesalers are not really wholesalers at all and prey
on the unsophisticated. Applied knowledge is key here. 2. Import
directly from manufacturer and sell wholesale. This strategy is
not the best for beginners, but if you have ties and are
comfortable with a country like India, Thailand, Mexico and
others. This can be a lucrative approach. Start small and learn
the ropes before you grow. 3. Become an affiliate for an
existing web-based jewelry company. This strategy is excellent
for beginners, as it requires no inventory and you use the
company's web-site. Also, they handle the product fulfillment
and shipping. This is a great, low-risk way to get started. 4.
Join a jewelry MLM- There are some advantages here and some
individuals enjoy this type of marketing, again, do your
due-diligence before you jump-in. 5. Make and sell your own
jewelry- If you have the talent and the time, this path can be
very rewarding. One tip, unless you want to be a starving
artist; find out what type of handcrafted jewelry consumers will
actually buy and produce jewelry for that market. Marketing and
Selling Jewelry Once you have identified your niche and selected
your approach, you need to explore marketing and selling for
profit. Here are some suggestions for how and where to sell
jewelry. 1. Special Events- Craft shows, wine festivals, Celtic
festivals, street fairs etc. In the beginning, concentrate on
low-cost booth fees i.e. under $100 until you gain experience.
2. Home parties- Low overhead. These can be a goldmine if you
work them well. Referrals are the key to success. 3. Ebay- an
easy, low-cost way to sell jewelry on the internet. 4. Your own
website. A. Ebay or yahoo store- both are excellent because of
there built-in shopping audience and credibility. B. Buy and
fix-up a previously owned website-Many websites are For Sale by
Owner on ebay. The jewelry business can be a wonderful full or
part-time home-based business. Use this article as a basis for
your education. Learn everything you can about your chosen
niche, study marketing and develop your selling skills. Keep a
positive attitude and success will certainly follow.