Power of Color in Business
THERE IS POWER IN YOUR CLOSET and it is in the color of your
clothes. All people have physiological response to color. The
following chart is to be used to dress appropriately for what
you wane to achieve. Assuming your closer is already filled with
favorites where every item fits you perfectly (for the body as
it honestly is today), look to the colors you choose to give you
the extra impact to make all your goals a slam dunk!
For businesswomen, the most effective colors are charcoal grey
and navy blue. Even though spring is here and bright colors are
in fashion, there is power in the colors we sometimes think of
as boring or just for winter. When you are dealing with money,
people and legal matters, your clients or prospects want to be
reassured that you are dependable, trustworthy and focused on
the matters at hand. The darker the shade of every color, the
more down to earth and reliable you appear. Greys project
authority. Blues project trust. Darken these two colors and you
can see why they are so effective when you go to a meeting to
sign a contract, discuss a raise or promotion, or deal with
lawyers and bankers.
On the opposite end of the spectrum, the lighter a shade is, the
softer your impact is on others. If you are a leader on a
project, in your company or an association, your purpose is not
always to be in the limelight. There are times you need to
gather information while NOT drawing attention to yourself.
There are times you need to deliver hard news, conduct an exit
interview or deal with an emotionally changed group of people.
Pastel blue, soft yellows and light pinks will help you visually
soothe the people you could be at odds with. These are
situations when you do not wear red. Red is known as "the" power
color, but here is the reasoning behind that. When we see red,
our blood pressure increases slightly, as does our brain
activity. What red is great for is when you are giving a
presentation and you want people to remember what you said.
Wearing red helps others more easily retain your message because
their brain activity is in a heightened state.
So many women have closets with an overabundance of black
clothes. We rend to think it hides our flaws and/or extra
weight. It can, but black does more than that. It is a great
networking color among others in leadership positions. Yet when
we are with subordinates, head-