Designer Handbags - What Really Makes Them So Popular?
There are many, many designer handbags available to own these
days.
So what is it that makes one more famous or more popular than
the other? What factor above all else determines whether or not
a range is going to be a winner or a huge flop?
Well, design quality certainly has to play a big part in it.
I mean, who's going to buy a bag that looks as though it's about
to fall to pieces? Worse still, what if it looks as though it
has fallen to pieces as it sits on display in your local store?
How will you be able to keep a straight face as the suitably
reverent sales assistant dons her white cotton gloves before
handling the bag as though it were the winning lottery ticket --
(rare and highly valuable and more than likely to explode in
your face than actually be real!)
Beyond the point of many handbag lovers thinking that a Hobo
style bag meant it should look as though it's suitable only for
a hobo to carry, build quality has to be good and durable to add
credit to the designers name and assure the buyer that they are
getting real value for their hard earned dollars.
The looks of the designer handbag also need to be right.
With the huge number of different people looking to buy a
designer handbag, there is always going to be a huge difference
in opinions as to what looks good and what doesn't.
What others like as a design or style, you might think has been
dragged backwards through the proverbial hedge - having already
been rejected by a pop art museum!
But it's this subjective link that gives each designer their
strength! Their unique style and imagination can inspire people
to pay a deposit to reserve the latest creation before they've
even seen a picture of it.
Lovers of a specific designer label can spend hours and days
trying to track down each bag released under a specific design,
range or label even.
Take the Louis Vuitton Cherry Blossom range as an example.
Created by Takashi Murakami in conjunction with Marc Jacobs of
LV, this range consisted of a retro handbag, a papillon and a
pochette. Lovers of LV or Murakami would collect the "set". As
the Cherry Blossom range came in three color combos --
chocolate/pink, red/cream, pink/pink -- people would also look
to buy each color set as well.
The power of the design, coupled with the appeal of the name,
encouraged them to buy!
If it's a really 'top notch' name like Hermes or Versace then
you need to add your name to a wait list. This list can stretch
to more than two years for certain bags.
Everybody ranks the different designers according to their
budget -- assigning in their mind a scale to attain. The same as
everyone looks to upgrade their home or car, designer handbag
lovers always aspire to move into the next bracket of handbag.
But I think that the biggest means by which designer name
handbags prosper and grow or fade away with a whimper is down to
good old communication.
Work with me for a minute!
How many bags do you own?
Of those, how many are from the same house?
Now then -- of those from the same designer, the same design
house label, how many did you buy after someone else had spoken
to you about it?
It can be anything from a simple comment that someone dropped in
a conversation, to a friend specifically emailing you to tell
you about the super dooper new XXX from the house of XXXX!
Now work backwards.
How many handbags do you own that you wouldn't have bought
unless someone communicated about it to you?
1? 5? 10?
That communication has helped the designer sell more of his
handbags than he would have normally, which in turn helps to
build up his reputation and the strength of his name!
Design houses can (and often do!) throw as much money as they
like into their advertising and marketing campaigns. The latest
rake thin super model graces pages and posters, clutching the
latest Hackyunaki hobenger bag to their bosom and beaming
insanely!
"I'm beautiful only because I hold a Hackyunaki bag" they seem
to say to you.
But if the people who buy and use their products don't talk
about them in glowing terms, if they don't love them SOOOO much
that they have to tell all their friends abut them, they'll
never become a success in the world of designer handbags.
So the answer to the riddle of what makes a particular designer
handbag a success is -- you!
You make designer name handbags popular and a success as much as
you have the power to make them a failure, never to waste store
space again!
Just by loving them and talking about them!