Creating An Unconscious Brand
Creating An Unconscious Brand
Branding is a big topic in today's business world. Everywhere we
look we can see examples of branding. Just think of companies
like McDonald's, Coca Cola, and Toyota. These companies work
hard to create and maintain their brand images. Branding is
actually somewhat of a recent phenomena in business. It was
started back with Proctor and Gamble when they decided to name
one of their soaps Ivory. Naming the soap proved to be an
excellent idea to the determent of their other soap products.
People stopped buying the generic soaps and began buying Ivory.
Because of the success of Ivory, P&G realized the importance of
branding and began a branding revolution. Moreover, branding is
not just for companies; individuals have their own brands too.
You may not think of yourself as a brand, but you are. Most of
us do not work at creating a specific brand like the big name
products that we have all come to know and love. But, it doesn't
matter. We are creating a brand everyday, consciously or
unconsciously. Unfortunately, most of us are creating our brands
unconsciously.
Everything we do, say, wear, every expression and even things we
don't say and do create a brand. We cannot not communicate our
brand because it is part of who we are. We might have a brand as
a trustworthy person, or a good friend, or perhaps something not
as positive such as someone who is always late. Our brand is
communicated everyday by every action we take.
Stop creating an unconscious brand. Your brand is important
because it says who you are and what you stand for. It
communicates a great deal of information about you and can help
or hurt you. Instead of being oblivious to the brand you are
creating, begin taking charge of your brand. Your brand lets
others know what you stand for, what they can expect from you
and what kind of person you are. Make sure it communicates
accurately.