Article Writing and Article Marketing: What Do They Want to
Read?
Wal-Mart, McDonalds, and other large corporations spend millions
of dollars doing market research, trying to discover what it is
that their customers want.
We can take a hint from what they do.
Don't assume you know
The mistake many authors and other private practice
professionals make is assuming the we know what the public
wants, creating something we think they want, and then wondering
why it does not sell.
I'm seen many writers create books or e-books that they are in
love with, only to find they are they only one that wants it.
So what do I write about?
What I am talking about is doing your "market research." In our
90 Day Practice Building Intensive at
BuildingYourIdealPractice.com we consider market research so
important that we spend a full two weeks on it.
There are many ways to do market research. When you post
articles to EzineArticles.com and other article directories,
there is a simple, free and powerful way to do market research
that is often over looked.
All you have to do is check out the number of article views that
an article receives. The more articles you have posted the
better this research is, because readers have more and more
articles from which to choose.
When you see certain articles getting a higher number of views,
you know that these are articles people want to read.
Then you write more of them.
For example, if this article is accepted, I'll have 627 articles
posted on EzineArticles.com as of this writing. Many of those
articles have been viewed hundreds of times. The one that has
been viewed the most, "Relationship Advice: 10 Warning Signs of
an Emotional Affair" has been viewed 4,987 times. The next
highest has been viewed 880.
Do you think I might write some more articles about emotional
affairs?
You betcha!