How To Get Subscribers Falling Over Themselves To Pay For Your
Email Newsletter
Until you are able to understand exactly what it is that makes
subscribers eager to pay for an email newsletter, success will
remain elusive. Like in any other moneymaking venture, to
succeed as an email newsletter publisher, you will need to
understand all the "hot buttons" that turn on subscribers and
would-be subscribers and then you will need to press these "hot
buttons" quickly and often.
Probably the biggest mistake made by would-be ezine publishers
is to measure the subscription rate that they are asking for in
relation to the quantity of information that they are able to
supply. Remember that the World Wide Web is awash with good
information. And it is all mostly free. The last thing that
anybody would want would be for you to recycle free information
and then try to re-package it in such a way that you can get
away with charging for it.
To better understand exactly what it is that people pay for when
they subscribe to a paid email newsletter, it is useful to take
a closer look at some of the highest priced ezines online, some
of which charge as much as $197. What kind of information do
they provide?
A quick casual look will reveal that a vast majority of them are
financial newsletters. Financial newsletters have a long
tradition of success right from the offline days. Their secret
is simple. They provide moneymaking and financial tips. Folks do
not mind paying the hefty subscription when a single tip in a
single issue of the email newsletter can make them thousands of
dollars.
In plain English, subscribers will have no problem paying for
your email newsletter and renewing their subscription again and
again, as long as they can genuinely benefit from your ezine.
For example, does your email newsletter help your subscribers
make or save serious money from your tips and ideas? Or does it
help them get healthier?
If you can supply information that can help your subscribers
achieve tangible benefits that they can see, then it will not be
long before you have them falling over themselves to give you
money for your email newsletter.
Recent events have clearly confirmed what many keen observers
and analysts have been saying for some time now. And that is the
fact that readers are shifting more and more of their reading
online. What this means is that traditional offline media like
newspapers and magazines have their future in great doubt. More
so because online publishing has a number of things going for
it, like the cost and speed at which information can be
published. One can almost receive news in real time. But the
publishers themselves are enjoying the biggest advantages. They
include the fact that there are no obstacles like crippling
printing and production costs to contend with.
This means that although online information publishing is
already generating bags of hard cash for online entrepreneurs
(see my article about the 6 year old
email publishing company that raked in $100 million in
revenues), the best is yet to come. That is precisely why
understanding potential subscribers to your email newsletter
now, is so important.