Turn One Moment Into One Hundred Years
In one moment, can you create a legacy that will outlast you? I
can, in fact, I have. I've written articles that will be around
after I'm gone. They'll be reprinted and reused by new
publishers trying to reach the target audience interested in my
topic.
When an author creates an article, it becomes a permanent
fixture, driving traffic and enticing new customers all the
time. So the question is frequently asked, "How long will an
article be available to the target market?" It's a fair question
and one that is both relatively easy, and almost impossible, to
answer. What happens to your articles once they are distributed?
~Posted on Websites~ This is the first destination that matters.
Websites always need content. Webmasters love having relevant
articles on their sites that will help their visitors make
better decisions. The more you write on your subject, the more
of an expert you will become. If there's a widgets website and
your articles are all over that site, the target market
interested in widgets are going to come to know you as an expert.
So when will the webmaster take your articles off the page?
Almost never. Why would they? It's an additional page on their
site that the spiders and their visitors alike appreciate having
access to. That means that your link in the resource box is
going to be reaching new widget audiences for years to come.
~Sent in Newsletters~ Publishing a newsletter is very popular,
but creating enough content by yourself is difficult. When
newsletter editors publish your widget articles in this month's
newsletter, it is sent out to a group of people who have
demonstrated interest in the topic of widgets. How did they
demonstrate interest? They signed up for the newsletter. You
could pay for an ad, or you could write an article. Articles are
more interesting to subscribers than ads are, and you can
demonstrate your expertise more fully with a well written
article.
~Archived on the Web~ Many newsletters, in addition to being
sent directly to the inboxes of your target market, are also
archived on the website of the newsletter publisher, giving your
article double exposure. Talk about better bang for your buck!
~Linked at Sites~ Don't underestimate the power of links. Sure
you get a link from your article to your page, but here's
something that many people haven't considered: A link from the
widgets home page to the widgets newsletter which contains your
widgets article adds a tremendous weight to the relevance of the
link from your article's resource box back to your home page.
This is a very advanced linking strategy because these links are
pure ambrosia for the Google Spider.
These heavily weighted links generally show up 3-6 months after
the newsletter has been sent out - giving you an unexpected
bonus boost with Google Page Rank and Search Engine Results
Position.
~Constant and Never Ending Submission~ New publishers and
editors are always joining Article Marketer Universe, so your
articles are constantly being sent out to new content sites, new
newsletters and new article repositories. Your words are always
being delivered to a fresh set of prospective customers.
~Article Directories~ Your articles are posted on article
directories, and they are available forever. These sites want
content and they'll keep your article around forever.
~Used by Affiliates~ Your article might also be used by your
affiliates as they try to create new business for you. That
means your article will show up on your affiliate's sites, in
their newsletters, targeting another fresh set of prospective
customers - or even new affiliates for you.
~Included in e-Books~ E-book publishing is entering a new phase
of popularity. Free reprint ebooks and rebrandable ebooks are
used to introduce newcomers to a given product space. Remember
when you were new at your thing? Didn't you do research, look
things up on the web, and read the ebooks that were available?
Don't you wish there had been more information easily available?
When your article appears in an ebook, you have been introduced
to yet another qualified prospect. You are being recognized as
an expert in the space.
So what is the life span of an article? It can be years and
years. I know that my articles have been picked up long after
I've written them and all of a sudden I've got a bunch of new
visitors I wasn't expecting. The cumulative effect of having
several articles out there makes your article life span almost
as long as yours... maybe longer!