How to Sell Your E-book - (or other information product) -
Through Quickie Seminars
I've been selling my own self-published information products
(mainly e-books) online for the past 3 years. Is it profitable?
Definitely.
But as any seasoned information marketer will vouch, it takes
time to build up your name recognition online. You'll have to
spend considerable effort to develop word-of-mouth web site
traffic. It's rare that you start off making $1,000 a day.
But offline it's an entirely different story.
In the real world, when people meet face-to-face, a 10-minute
conversation with a prospect can lead to a $1,000 sale.
I know this from first-hand experience. You see I've been in
that position several times. How? I'm an author who uses Quickie
Seminars to sell my information products.
What is a Quickie Seminar you ask?
It's a 3-hour talk that you give based around the topic of your
information product. If you sell DVD's that teach people how to
paint murals, your Quickie Seminar would in turn offer similar
informational content.
Quickie Seminars are delightful tools for infopreneurs because
they can provide you with a same day pay day.
You give a Quickie Seminar on Tuesday, you can take home $200-
$5,000 on Tuesday.
Best of all, your competition is slight, if any.
------------------ How One Stay-at-Home Mom Uses Quickie
Seminars to Make a Years Worth of Salary in 20 Days
------------------
I once attended a 3-hour seminar given by a writer named Stacy
Banner. Stacy only managed to herd her audience into $1,100 in
information product sales that night. However this was just one
night from her 10-day Quickie Seminar tour.
She confided in me that by the end of her tour she expects to
bring home $15,000-$20,000. In fact, she does these seminars
twice a year. They allow her to be a stay-at-home mom, while
only working a measly 20 days out of the year.
------------------ Take Advantage of the Quickie Seminar Circuit
by Following These 4 Steps... ------------------
1) Choose a topic that you've created information products
around.
Almost any topic will do. Arts, photography, real estate,
business, travel, writing, personal development, spirituality,
computers, the Internet, take your pick.
2) Pitch your talk to seminar centers around the US that are
always looking for new experts. These companies provide the
room, the audience, and they will actively promote your seminar.
Plus you'll get paid for giving the seminar.
The most popular seminar center is The Learning Annex.
The Learning Annex is one of the largest producers of seminars,
lectures, classes and workshops throughout the United States.
They have centers in San Francisco, Seattle, Los Angeles, San
Diego, Chicago, New Jersey, New York, and Minneapolis.
Altogether they produce more than 8,000 events a year.
If you'd like to suggest a seminar to The Learning Annex, e-mail
(Newcourse@LearningAnnex.com) a course description (no more than
1 page) outlining the topic you would like to teach, the title
of the class, and the city you would like to teach in. Include a
current resume or background information illustrating your
qualifications.
You will be contacted within 4-6 weeks if they're interested.
3) Present the seminar and sell your information products to the
audience.
4) Happily take your profits home, or move on to the next city.
------------------ Whoa! Take Off Those Rose Colored
Sunglasses... ------------------
As easy as all of this sounds, there are some major snafus that
unseasoned quickie seminar initiates commit.
Some infopreneurs do a hard sell. They talk about their book
during the entire seminar, constantly referencing pages, and
telling the audience, "Well I won't talk about that right now...
but it is in my book." This makes audience members feel like
they MUST buy your book. That's no good!
Audience members come for helpful, solid information. Give them
what they cam for, and they'll bless you with sales. No hard
sell is required.
Other infopreneurs don't accept credit cards. Big mistake. One
thing you'll quickly discover is that most people want to pay by
credit card. This is especially true if you're selling more than
one item.
And still others situate their sales table on a less frequently
traveled path.
Place your products on a table within the path of the bathroom,
water cooler, or the exit. The more people are required to pass
your stuff, the more likely they are to stop, look and buy.
So what are you waiting for?
This is one marketing and business segment that isn't
oversaturated with a ton of competitors. Get started today and
YOU can completely dominate your niche on the Quickie Seminar
circuit.
But the only way to win this game is by getting out there and
playing it.