What can lots of content do for your site?
Today there are so many web sites on the web, but so few of
them have good content and there are even fewer web sites that
have large amounts of content. Why is the web like this? For one
most webmasters are trying to make a quick buck and others don't
know where to begin or are too lazy to do the work.
Content really is king! Why? because visitors will stay longer
or will come back more often and they are more likely to buy
from your business. Visitors know you are an expert in your
site's topic because you write informative articles, which leads
the visitor to trust your business more. And to your visitors
it's all about trust because if they can't trust your business,
how can they trust the product/service you sale or how can they
even know that they will receive the product/service.
Most of the time before an Internet surfer buys a product they
will search the web to get more information about it. Sometimes
they are just looking to see how it really works or maybe they
want to know more about a certain feature. If you write articles
about your products, surfers are more likely to find your web
site in the search engine and you may even steal a few sales
from your competitor, which will result in more sales for you!
Having a site with great and informative information will make
another site owners more likely to link to your web site. Think
about it! Would you link to a site that just had their products
and service web pages? Or would you link to a web site that has
great content that will help your visitors? If you are like most
webmasters you would chose the 2nd one because this will benefit
your web site because it helps the visitors know more about your
products.
Search engines such as Google and Yahoo! love themed sites!
Having a good themed web site means your ranking is more likely
to rank higher than other web sites. Not only does this help out
your site's theme, but also allows you to target more keywords.
Surfers will find these web pages when searching the web and
will result in more sales.