Titles Sell Tips Booklets
The title you choose for your tips booklet can be the difference
between a product that sells well and one that doesn't.
In every powerful title or headline is a "hidden code" that is
actually a generic formula to get attention and create desire in
the buyers mind. This is part of the formula commonly used in
advertising.
A - Attention I - Interest D - Desire A - Action Example:
The book "How to Win Friends and Influence People" by Dale
Carnegie first published in 1936 has sold over 10 million copies
worldwide. His other book "How to Stop worrying and Start
Living" has also sold steadily both of which use the formula
"how to...and..." effectively for both the book titles and in
the mail order advertising campaign.
Generally titles that have an emotional appeal and solve a
common problem tend to do extremely well.
"Think and grow rich" by Napolean Hill and "The lazy Man's Way
to Riches" by Joe Karbo have sold millions of copies simply by
appealing to the emotions and providing a solution to a common
problem.
Another type of title that tends to do well is what is known as
the "teaser" title. "What your............isn't telling you"
A majority of people tend to buy tips booklets after they have
experienced a problem. The demand for booklets that are targeted
towards problem prevention tend to be the least popular from a
selling point of view.
Example:
Many people are unconcerned with particular health problems
(Asthma, allergies, diabetes etc) until they experience the
problem on a personal level and the title "How to Live with
your....... " or "12 Tips for Coping with....." has a greater
selling potential than the title "How to prevent ......."
Titles that tend to sell well for tips booklets include:
How to.......and..... 101 Ways to ........ ..... Tips for
........... 25 Secrets of Successful............. 7 Steps
to................. Discover the 7 Essential Elements that
Guarantee ......... How to Make Your ................. Dreams
Come True How to Turn ....................... into ......... 25
Tips for Mastering the Art of ........... 101 Ways to Get More
from Your ....... 25 No-Fail Strategies for ........... What
your .......... isn't telling you 25 Ways to Keep Your
........... Dreams Alive 25 Tips to Jump-Start Your ......... 10
Ways to Jump-Start Your ....... 25 Questions You Must Ask When
You're ...........
When a certain number of tips are specified by the title ensure
that the stated number of tips, or more, are included.
Four more titles that sell well for any booklet, book or article
include:
The Complete Guide to ............. Your Must Know Guide to
.......... ........... and Grow Rich Mastering the Art
of.........
Next time you are in a bookstore or at the library look at what
titles appeal to you, and why, then compile your own list of
generic titles you can use.