Automotive Dealer Website Secrets - 7 Steps to Making Yours a
Smashing Success
Developing your own automotive dealer website can be
significantly easier if you are privy to some secrets that will
make your website an immediate success. Of course, you could
start designing your automotive dealer website with no plan or
goals and fail miserably. Or else, you could consider the
following suggestions, mix them with your own ideas, and end up
with an amazingly successful automotive dealer website that you
can be proud of... and above all, one that will make you money.
Read the following steps to ensure that your website is as
profitable as possible.
Step #1 New classified ads To keep your website fresh at all
times with new information for visitors you should have a
section on classified ads. These can be from your inventory, or
on consignment from dealers or individuals. Regardless of the
source, new classified listings will keep people coming back on
a regular basis to see what kind of vehicles you have for sale.
Step #2 Photo Gallery Make sure you have a photo gallery of all
the cars you are selling. If you have a vehicle for sale and no
photo, do not list it until you have a photo. Listing inventory
for sale without photos makes customers frustrated and they
probably won't want to return to your site. If you do list a
vehicle without a picture, be prepared to answer lots of
time-consuming emails about that particular vehicle.
Step #3 Articles Another interesting section of your web page
should include articles on vehicles, new car of the year, best
old car, whatever topic you believe your customers would be
interested in. Informative articles will provide informative
reading and yet another reason for customers to return.
Step #4 Chat Room or Forum A chat room or forum is another thing
you could include on your website. The reason for this is that
it allows visitors to chat, talk about cars, the automotive
industry, or simply share information. This is another aspect
that will keep people returning to your site. The more traffic
the better, so you should do everything you can to keep people
coming back.
Step #5 Sales If a vehicle on your website sells, you should
immediately remove the listing. The reason for this is that if
you do not let new visitors know what vehicles have sold and
which ones have not, you will find yourself dealing with irate
customers, and when you anger a customer in this way they
probably won