Ford Moves Aggressively For Mainstream Navigation System
Ford now looks at the latest trend for auto manufacturers of
putting navigation system on mainstream cars even as an option.
Among the six Ford 2006 Ford Motor vehicles to offer navigation
systems are the 2006 Lincoln Zephyr and Mercury Mountaineer
while the other four nameplates are said to be the Ford Explorer
and Explorer Sport Trac SUVs, Five Hundred sedan and Freestyle
sport wagon.
The idea of popularizing car navigation system on mass produced
Ford cars is an attractive feature for most car enthusiasts.
Common only in the luxury segment such as the Lincoln Navigator,
on which the option costs around $3,000 on the 4x4 Ultimate
editions, the car navigation system will soon be more affordable
as foreseen by Ford.
This is an aggressive step by Ford to be competitive and sway
the family sedan market into its turf. Mainstream vehicles will
soon find car navigation system on its option list as hand held
global positioning phones and the concept of beaming satellite
map data into the vehicles are also being considered by auto
makers.
Popularizing car navigation system will better enhance the
features of mass produced Ford vehicles and make it more
affordable.
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