How to Develop Content Rich Teleseminars
Here's the deal. You are interested in trying your hand at
teleseminars. You have heard the plethora of positive
testimonials that demonstrate the endless financial
possibilities of teleseminars. The technology and business
process behind teleseminars sounds like a match for you, but you
have one stumbling block. You aren't sure how to create content
rich teleseminars that will impress your teleseminar
participants.
Let's look at the creation of teleseminar content through the
five "W's" you learned in grammar school which include: who,
what, when, where, and why. We will switch up the order to
produce a content development plan that will be the foundation
to your first content rich teleseminar.
Content Development Plan:
1. WHAT: "What" refers to the content you will discuss and teach
in your teleseminar. A savvy business person understands that
your teleseminar topics should meet the demands of your clients.
You need to figure out what a majority of people are curious
about.
2. WHERE: How can you figure out this information? Boot up your
computer and jump on the Internet. The Internet has become the
research tool of choice for a large chunk of the population. You
need to figure out "what" these Internet surfers are researching
for on the web.
Compile a list of keywords that you think a typical Internet
user will type into such search engines as Google and Yahoo.
There are websites dedicated to providing statistics on the
popularity of keywords. For example, the website
www.goodkeywords.com allows you to
type in a keyword, such as "computer", and see how many times
the keyword was searched for or ranked in the past month. This
is an efficient way to determine hot topics of interest.
3. WHO: Let's say you have investigated the popularity of
keywords and have concluded that a popular keyword phrase is
"home based business". However, you are not well versed in home
based businesses. How are you going to create content about a
home based business? The answer is to consult home based
business experts.
There are a flurry of home based business websites on the
Internet. Seek out at least 12 qualified, reputable home based
business experts. Call these experts directly and explain the
partnership you could establish for a teleseminar.
Often times these experts will have their own client email
lists. Solicit these clients to attend the teleseminar. Allow
teleseminar participants to ask the expert several questions.
The beauty of the client email lists is that these prospects are
already interested in home based business information.
4. WHEN: Send an email to your new client lists after you have
partnered with the home based business experts. The email should
ask participants to answer the following two questions:
"What is most important to you about a "home based business"?"
"What is your single biggest problem with a "home based
business"?"
Review the email responses and select 7-12 of the most
frequently asked questions to focus on during the teleseminar.
5. WHY: Providing a content rich teleseminar is critical to your
reputation, client satisfaction, and future projects. Invest
time in creating the best teleseminar you possibly can.