The Importance of Networking !

<< The Importance of Networking >> Kevin Yeow (SNSI) @Copyright 2005. All Rights Reserved Worldwide. Unauthorised reproduction strictly prohibited. Networking. Successful people do it; unsuccessful people don't. It's just that simple. If you are good at it, you can own the world. If you are not, you will miss out on many valuable opportunities. The power of knowing the right people, having the right connections, and being a player is tremendous. When you network effectively, all the pieces fall into place - your career takes off, your investments are returning well, your connections get you the best business openings - you can have anything you want, and life is good. Those at the top will attest to the power of networking. Most of them will even credit their success to networking. By definition, Networking is the reciprocal process of exchanging ideas, opportunities, experiences, information, knowledge & expertise that w ill enhance our professional & personal lives - possibly contributing exponentially in return to the effort investment. Through the system of Networking, we achieve the potential of knowing the 'right' people (contacts or 'guan xi' in China) and for the 'right' people who will know us. If we examine our own experiences, we may realise that most times, we prefer to do business with those whom we know, whom we trust. We can know and develop trust thru the active action of networking. This is why building a good network will prove invaluable. Another view of networking is that it allows us to gather new knowledge, new skills, new expertise from people with the intimate & specialized knowledge. As quoted from 'The Secrets of Savy Networking' by Susan Roane: 'The closest thing to knowing something is knowing where to find it. (Powerful people have linkages that are plentiful, diverse and expansive - and are able to get things done because of those linkages.)' We all have an innate need to communicate, an innate need to commune. Networking is that process & opportunity that provides for us to know each other better so as to form a close-knit community that co-operates & help each other. In Business, it helps in closing deals, finding resources or testing strategies. In Career, it helps in finding the desired jobs fro m the desired companies. What is Effective Networking ? Now, some may think that networking may be easy - just socialize, chit chat, small talk over coffee, beer, wine. Such viewpoints are not right especially if one wants to achieve specific objectives - then how effective the networking would be would depend on a number of key factors. The individual networking skills, how one communicate also plays an essential role. Every contact that we meet is important. Every time we meet someone - it happen at the same place & time for both parties. While each encounter may not specifically meet our networking objectives, how we expand & enhance each encounter would be important. Just as important is the setting, venue, ambience where the networking takes place. Choosing the right dedicated organizer with the right program & organization would definitely serve in enhance our encounters. Think about it. Networking is an investment. It is an investment of our money, time & effort. If we consider the ROI of networking - then we may want to seriously consider how we network, where we network to increase our effective networking returns By: Kevin Yeow, Strategic Network Synergy International (SNSI), http://www.strategic-network.com