Are You Content With Your Crowd-Wow Factor? Six Reasons to
Emulate Eminem if You Want Loyal Web Fans
Let's blow past all the reasons so many folks despise Eminem.
He's confused about what race he is, he says mean things and
he's sending the wrong message to today's youth. Sure, we know
that Eminem is the quintessential Bad Guy. But let's take a look
at what makes Eminem sticky, like your web marketing personality
should be.
Last night, Eminem's concert was being aired on my TV and I
confess I kind of watched some of it while writing articles. I
couldn't help myself; the guy is THAT magnetic. So without
further ado, I bring to you... Five Reasons to Emulate Eminem if
You Want to Become a Web Guru.
1. Eminem Means What He Says... do YOU?
Right or wrong, Slim Shady is one emphatic dude and that is
exactly the way you MUST speak to your audience if you plan to
build up to Guru Status. People don't follow weaklings. People
follow leaders who are 100% sure of what they say. The best way
to show your self-assurance is to PREACH, PREACH and PREACH some
more. Never doubt yourself, at least not out in public. I mean
never!
2. Eminem Loves to Stir Up Controversy... do YOU?
Who's blog are you going to read; the wishy washy mouth
breather's who parrots and whines all day? Or the guy who makes
people sit up straight and take notice because he states his
opinion and is ready to whip out his debate guns if the need
arises? Be a little bit controversial in your web content if you
can. Of course, unlike Eminem, a marketing professional should
never be out to hurt or offend people with hateful talk. But you
must have your own thoughts, and all the better if a few of them
challenge the status quo. Be a ground breaker!
3. Eminem Is Lyrical... are YOU?
Don't let those goofy lounge suits and the profanity fool you.
Rappers are geniuses in their own right-- lyrical geniuses, that
is. When was the last time you freestyle-rhymed a barrage of
well-executed insults at a buddy and blew away the crowd of
onlookers? Um, probably never? LYRICAL is exactly what you NEED
to be when writing web copy for your business website. Your copy
should have rhythm, steady beat, perfect pacing, alliteration,
clever wordplay and original phrases. Heck, you can even bust a
rhyme from time to time like the rappers, poets and songwriters
do. If you can't create it yourself, hire a professional to
create engaging copy that's so tight it's on springs... and just
like those pop lyrics, it positively SINGS.
4. Eminem Can Put the Crowd Under a Spell... can YOU?
I nearly became hypnotized myself while watching Eminem put his
audience in a trance this weekend. Charm and disarm your web
visitors and fans like Em does. Be intense! Get a harness on
your power to whip up the energy in a room (or web forum) and
move people to action. Get control of your copy. Whip your
website into tip-top shape, with an emotional pull that your
reader cannot resist. It takes charisma, persuasion and sheer
will power to put what you preach into common practice. Take
your cue from Marshall Mathers and start converting those
admirers of yours into loyal paying customers any and every way
you can!
5. Eminem Does Dead-Ringer Impressions of Other People... do YOU?
Ever listen to Eminem pretending to be someone from a foreign
country, doing a "Valley girl" impression or making fun of the
way politicians speak? Blasphemous as that may be, that means he
has an ear for how people speak - their tone, their inflection,
the emotion behind their words. You must possess this same
talent of "emulating" others if you want to sell things on the
web and be good at it. Each product that you sell in your
lifetime must effectively speak the customer's language, talk
his talk, walk his walk and essentially BE the customer,
speaking through your product. If you're a natural imitator,
you'll no doubt excel in direct marketing and up your Crowd Wow
Factor.
6. Eminem Emotionally Connects With the Audience... Do YOU?
You MUST engage your reader if you want him to keep coming back
for more. Just like Eminem makes every single person in his
audience FEEL SOMETHING with his intense, emotionally-stirring
lyrics... just like Eminem reaches out to touch the crowd with
his own hand... you must reach out and touch your audience with
your words.
In your copy, you must produce the desire for your product by
tapping the needs of your audience. The words on your page
should make the reader feel like you understand him so well that
you're practically best friends. He must agree with what you say
to the point of being utterly convinced that you can provide the
solutions he's searching for better than the next guy.
So are you content with your Crowd-Wow Factor, and ready to
become a Bona Fide Web Guru? Then take your lessons from that
disturbing rapper guy, Eminem... and start converting fans into
loyal customers as soon as TOMORROW.
Copyright 2005 Dina Giolitto. All rights reserved.
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