Dialogue: the four dialogic principles for successful communication

"But you don't understand!" exclaimed the manager, "this new initiative is vital for our team. If it doesn't work we could all be out of a job!" "Uh-huh... Really... Explain to me again how this new initiative is so different from previous initiatives that were also going to cost me my job if they didn't work" asked the long-term employee. "Look; we have to do this. Can't you see?" "Why do we have to do this? No-one has explained to me yet 'why'." And therein lies the fundamental problem of most management initiatives. They leave one small, seemingly insignificant cog unattended