6 Things You Need to Know to Find Perfect Corporate Entertainment

The wrong entertainment can ruin an event and, worse yet, project the wrong image about your organization. The right entertainment creates a positive buzz among participants and a favorable impression about your company or non-profit. How do you tell right from wrong when booking entertainment? The more you know - both about your event and the talent available - the better off you will be. 1. Know your objective. What do you want your event to say about your organization? Do you want to come across as cutting-edge and daring, or is a more conservative image more appropriate? Choose entertainment that reflects the right image for your company. 2. Know your budget. Entertainment can run as little as $500 for a local act, to well over $1 million for nationally-known talent. Don't waste time pursuing entertainment that you can't afford. Set a budget to narrow your choices. 3. Know your audience. Is your audience young, older or a combination? Is it mostly men or women? Will couples be attending, or will you be hosting a crowd of co-workers? Do you want to book an act that will encourage dancing? Will people be relaxed and in a partying mood, or will they be more sedate and professional? If you understand your audience demographics and mindset, you can avoid booking entertainment that might annoy, offend or even bore participants. 4. Know your theme. A 50's sock hop or a disco ball can be a lot of fun, but your audience may not want to listen to 50's music or disco for the entire night. Pick an event theme that is broad enough to accommodate entertainment that appeals to a wide range of tastes. Use d